Privacy Policy

This Privacy Policy explains what personal information Hairdey collects when you visit hairdey.com or contact us, how we use it, who we share it with, and the choices you have. Hairdey supplies custom hair color charts, shade cards, catalogues, shade rings and packaging to businesses, so most of the information we handle is business contact information.

1. Who we are

Hairdey is a Yiwumax company based in Yiwu, China. We are responsible for the personal information described in this policy.

2. Information we collect

Information you give us

• Contact form details: your name, email address, company name, country, the subject of your inquiry, the product you are interested in, the quantity you need, how you found us, and your message.
• Messages you send us: the content of emails, WhatsApp or WeChat messages and phone calls, together with the email address, phone number or account name you contact us from.
• Order and project details: if you request a quotation or place an order, we collect the information needed to prepare and deliver it, such as your business and delivery address, your brand name, logos, artwork and shade lists.

Information collected automatically

• IP address and the approximate location (country or city) derived from it.
• Device and browser information, such as browser type, operating system, screen size and language.
• Usage information, such as the pages you view, the time and length of your visit, the page that referred you to us, and actions you take on the site, for example clicking a WhatsApp, WeChat or email link, downloading our catalogue, or submitting the contact form.
• Cookie identifiers set by us and by the analytics and advertising services described in section 5.

Information from other sources

We may also receive business contact details from publicly available sources, such as company websites and business profiles.

3. How we use your information

• To reply to your inquiries and send quotations, samples and catalogues.
• To prepare, produce and deliver your orders, and to provide support afterwards.
• To understand how visitors use our website so we can improve its content and performance.
• To measure how well our marketing works and to show relevant advertising to people who have visited our website.
• To send business communications about our products. You can ask us to stop at any time.
• To protect our website against spam, fraud and misuse.
• To meet legal, tax and accounting obligations.

4. Legal grounds

Where the law requires a legal ground, such as for visitors in the European Economic Area, the United Kingdom or Switzerland, we rely on the following:

• Steps before a contract and performance of a contract: when we answer your inquiry, prepare a quotation or fulfil an order.
• Legitimate interests: to run and secure our website, to understand how it is used, and to promote our products to other businesses, where these interests are not overridden by your rights.
• Consent: for analytics and advertising cookies and similar technologies, where consent is required. You can withdraw consent at any time.
• Legal obligation: when we must keep records or disclose information by law.

5. Analytics, advertising and cookies

We use the following services to understand how our website is used and to measure our marketing:

These services use cookies and similar technologies. Our website also uses cookies that are needed for it to work, such as remembering your language. You can block or delete cookies in your browser settings, and you can manage the ads you see from Meta in your Facebook or Instagram ad settings.

6. Who we share information with

We do not sell your personal information. We share it only with:

• Service providers that help us run our business: our website and email hosting provider, Google and Meta for the services described above, and the messaging services you choose to contact us through.
• Production and logistics partners, such as freight forwarders and couriers, when this is needed to produce and deliver your order.
• Our parent company, Yiwumax, for administration and order handling.
• Authorities or advisers, when the law requires it or when needed to protect our legal rights.

7. International transfers

We are based in China, and the providers we use operate in several countries. Your information may therefore be stored and processed in China and in other countries outside your own, which may have different data protection rules. Where required, we rely on appropriate safeguards for these transfers.

8. How long we keep information

• Inquiries and correspondence: for as long as we are in contact with you, and up to three years after our last contact.
• Order records: for as long as tax and accounting rules require.
• Analytics and advertising data: for the periods set by Google and Meta, generally up to 14 months for analytics data.

We delete or anonymize information when we no longer need it.

9. Security

Our website uses encrypted connections (HTTPS), and access to inquiry and order information is limited to the people who need it. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10. Your rights

Depending on where you live, you may have the right to:

• ask for a copy of the personal information we hold about you;
• ask us to correct or delete it;
• object to or restrict how we use it, including for direct marketing;
• withdraw consent you have given;
• receive your information in a portable format;
• complain to the data protection authority in your country.

To use any of these rights, or to stop receiving messages from us, email info@hairdey.com. We will reply within 30 days.

11. Children

Our website and products are intended for businesses. We do not knowingly collect personal information from anyone under 16.

12. Links to other websites

Our website links to other services, such as WhatsApp, Instagram and Facebook. Their use of your information is governed by their own privacy policies.

13. Changes to this policy

We may update this policy from time to time. The date at the top of the page shows when it was last changed.

14. Contact us

If you have any questions about this policy or about your personal information, contact us at info@hairdey.com or write to Hairdey, 476, Futian Business Apartment, Yiwu, Zhejiang, China.